A company website might be as simple as a page or two, outlining its purpose, and that was it. Those days are long gone. Everyone these days is talking about intelligent web design, which is the process of adapting the material on your website to the user in the most effective manner possible. But why does any of this matter in the end?
Why Should You Be Concerned About How Your Website Is Designed?
To go beyond vague claims that it would boost sales and customer outcomes, which it will, we want to investigate this subject in more depth. As you can see, there are several benefits to using an intelligent design that extends well beyond the sales funnel. Today, we’ll look at just five of them in depth.
In an interview with The Globe and Mail, Professor Shlomo Benartzi discusses how little adjustments may have a significant influence on customers and the bottom line. This does not need a lot of money; rather, it takes some behavioral understanding and the desire to try.
It provides a more enjoyable user experience.
I’d want you to take the time to consider what you feel would be the ideal website for your company. What kinds of design selections, color palettes, and language are appealing to you as a person, and how do you know that? To put it another way, the less someone has in common with you, the more their response will diverge from yours.
Consequently, a website geared to attract a twenty-something computer expert would seem considerably different than one designed to attract a fifty-year-old lawyer or banker, for example. It is vital to provide your audience with the best possible experience. A big portion of this is due to the use of intelligent web design.
“When the customer experience is improved, your customers are happy,” says Demian Farnworth of Copy Blogger. The bottom line is that when clients are pleased, you earn more money.
It Results in More Effective Content
Maintaining the theme of a great customer experience, being more strategic with your website will ultimately result in better content – in part because it will result in a website where the content and design are flawlessly integrated. For this reason, automatic design tools like Grid customize the style and look of a website depending on the content. It’s the only thing that works.
If you do an in-depth examination of your website’s content, you’ll be able to better adapt everything else about your website to work in harmony with it. By doing so, you will dramatically improve the end experience of user’s with your product.
It Provides You With The Opportunity to Plan for the Future
You’ll be better prepared for the future if you cultivate a deeper knowledge of your site and the material it provides. As you are well aware, the technology business is prone to fast change, as I am certain you are as well. What is effective one day may be out of date the next.
These developments will need your company to be prepared for them as well as capable of adapting to them. If it does not, it will suffer a loss in both traffic and revenue as the market conditions change. For example, the development of mobile Internet – or more properly, the failure of many firms to adapt as a result of an outdated website – is an excellent illustration of this trend.
The author Kevin Nichols said in an interview with E-Content Magazine that “any content type your business creates should have a lifecycle that is performance-based” in a talk with the publication. To do this, not only does technology but also people and governance must be in place. Content must also be organized and categorized in such a manner that it can be reused and scaled, such as via multichannel publication and the capacity to alter in the future. If you correctly configure a performance-based model, you will reap the benefits of a future-proofed system.”
It Helps to Reduce Overhead
Last, but not least, a smartly designed website may help you save money on all your expenses. If your website is badly designed, you will not only save money on keeping it up to date with current market trends, but you will also save time supporting clients who are having difficulty browsing your site. It seems to be a win-win situation, doesn’t it?
The advice of Protofuse’s Eric Sharp is that “solid website usability and automation eliminate the need for money for frivolous customer assistance.” An intelligent website is simple to use and connects with automated processes, reducing the need for ongoing customer assistance.
It seems like everyone is continually talking about how intelligent web design will enhance customer outcomes, but nobody seems to be paying attention to how. However, now that you’ve gained a greater understanding of what it can truly accomplish for your company, you have every reason to embrace it. The bottom line of your rivals and the happiness of your clients are both dependent on it, to put it another way.